Sunday, April 22, 2012

FALLACIES

In advertising we hear a lot of fallacies.  They are good at catching your attention and reeling you in.  It's funny how we can get caught in the trap even though we know that what they are saying isn't quite the truth.  The ones I fall for are the weight loss ones.  I know what they advertise will happen, won't happen, but I still try the product. 

I have to say that I have had to use fallacies.  When you work in sales, you will most likely have to tell these half truths.  I am not sure how other people feel about using fallacies, but I feel guilty.  If I can get away with not using them, I feel much better.  I like to be able to offer all possibilities, regardless of whether or not I am suppose to.  When you only offer the most expensive product, but advertise a less expensive product, you are cheating the customer.  I feel I should offer the advertised price, and then add from there.  If the customer wants it, they'll get it.

I don't think lying about something for your gain is right.  Politicians are very good at this.   Politicians tell you anything you want to hear if they know you may follow them. They promise so much, but never deliver.  It is hard to say if they really believe they could do what they promised, or if it was just a little white lie to get what they want.

There are so many different forms of fallacies, and if you stop to think about conversation, advertisements, or other sources of communication, you will notice them.  There probably isn't a single soul that hasn't used one.

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